Jentzsch Air conditioners
Creation of a microsite and an Adwords campaign
For Klima Jentzsch GmbH, we have redesigned the information website for the air conditioning sub-sector and revised the content. The site contains some important information about the product and service range, but does not function as a catalogue or online shop. Rather, the user should be encouraged to contact us.
In order to increase the number of visitors to the website, we started a campaign via Google Adwords on behalf of the company Klima Jentzsch GmbH. The basis for this was a keyword research as well as the analysis of the target audience from the briefing. Observation and adjustment of the Adword campaign and its ads as well as optimization of the keywords led to ever higher click rates. At the same time, the microsite was improved, thus increasing the conversion rate. As a result, the original period for placing ads has been extended from 1 month to an unlimited period.